On Mada Masr, Dina Hussein reviews the television adaptation of Zaat, Sonallah Ibrahim's great novel about rising consumerism of Intifah Egypt in the 1970s and 1980s:
Watching “Zaat” on television today subjects viewers to this alternative representation of history. The series interrupts Egyptian lives to provide the historical background to their struggle today. One could say that Zaat’s story is the historical preamble to Egypt’s revolution. In the novel, Ibrahim describes the transmissions that surround Zaat as the “march of destruction and construction.” And I honestly do not see a better description of Egypt today other than a continuation of this march of destruction and construction. But there is another more basic reason for why the series succeeded in grabbing people’s attention today: empathy.Ibrahim’s choice of Zaat as the name of his protagonist is not accidental. In her 1994 book, “Egyptian Writers Between History and Fiction,” Professor of modern Arabic literature Samia Mehrez tells us how “Zaat” is Ibrahim’s “ultimate objectification of the self.” She explains how Zaat in Arabic means an indefinite self; it can mean multiple selves and/or one self. This “objectification of the self”, she adds, is a strategy that Ibrahim uses to break the boundary between the private/individual and the public/collective. Zaat resembles the ordinary; her life reflects the mundane in Egyptians’ everyday life. Ibrahim succeeds in making Zaat’s private life a representation of the collective identity of the nation. This is precisely why her story, especially when televised, has grabbed people’s attention. Watching “Zaat,” particularly the episodes taking place in the 1980s, triggers an intense sense of empathy from viewers who see her as a reflection of themselves.
The serial went beyond the timeframe of the novel and into the 1990s and 2000s, ending just before the 25 January 2011 uprising.